Edvarcl started in digital media before pundits proclaimed email newsletters as a game-changer.
He has 17 years of experience in editorial operations, media product management, and digital marketing. Brands he had worked on/with include CBS Interactive, Coca-Cola, Dell, Discovery Channel Asia, Far East Hospitality, Jollibee, Kellogg’s, Proctor & Gamble and Singapore Press Holdings.
His core expertise is in owned, paid and loyalty media.
Before SG Story, Edvarcl conceptualised and helmed the social media division at MediaCom, servicing clients in Japan, South East Asia and South Korea.