Meet The Team

Meet The Team
Adeline Lee

Managing Partner

Adeline is the Founder of SG Story. She has approximately 17 years of agency and in-house experience in public relations and marketing communications. She has a strong focus on technology,

Meet The Team
Aaron Kong

Partner

Aaron has 18 years of agency and in-house marketing and public relations experience. He has worked on brands including Adobe, Avaya, Cisco, Dell, Intel, Lenovo, Phillips, Nokia, Visa and Yahoo! SEA

Meet The Team
Edvarcl Heng

Partner

Edvarcl started in digital media before pundits proclaimed email newsletters as a game-changer. He has 17 years of experience in editorial operations, media product management,

Meet The Team
Leslie Paul

MANAGER

Leslie works on our PR and marketing communications clients with a focus on technology and corporate accounts. He develops communications material and content for corporate communications, media relations and event management.

Meet The Team
Ruth Chew

SENIOR MANAGER

Ruth has over 11 years of agency and in-house experience in public relations and marketing communications. Ruth’s key focus lies in consumer and business-to-consumer messaging.

Meet The Team
Amber Lim

MANAGER

Amber is our resident digital and social media expert and works mainly on works mainly on consumer and lifestyle clients. She helps to develop and analyse social media campaigns and content.